On March 16, 2020, prime minister Mark Rutte announced that the Netherlands would choose for allowing the virus to spread in a ‘controlled’ manner, infecting healthy people first so that they could quickly build up herd immunity via natural infection. This strategy was heavily criticized by epidemiologists in the WHO as well as many other experts, and led to the Dutch government to disavow it.
In March 2021 I created a series of posters together with Thijs Vissia. The posters are aimed at spreading awareness of Zero Covid: a strategy for suppressing COVID-19 infections to as low (zero or almost zero) as possible. Originally made for a Dutch audience, the posters point out what containment of the COVID-19 virus actually entails and offers alternative strategies.
These posters were distributed by Containment Nu, Geen Dor Hout, Scholen Veilig and can be downloaded from their websites (click the links!). They were later also translated into many different languages and distributed by the Zero Covid Alliance. On April 10, 2021 – International Zero Covid Day – they briefly went viral and some posters could even be found in public spaces.
photo courtesy of @Eliesie1 
photo courtesy of @Ecole_Oubliee 
photo courtesy of @elisa_greto
Sophie Kaars Sijpesteijn 